(ETH) – Oreo, in partnership with PFLAG, has just revealed its limited-edition rainbow cookie in support of the LGBTQ+ community.
According to a report from KTLA5, beginning on Oct. 9th, the colored cream cookies, which will not be sold in stores, will be given away to the first 10,000 people to share on social media their idea of allyship. The giveaway is said to be a part of Oreo and PFLAG’s Proud Parent campaign, “which is a year-long initiative designed to shine a spotlight on the powerful impact love & acceptance can have on LGBTQ+ youth.”
PFLAG National Executive Director Brian K. Bond recently praised the collaboration with OREO, stating, “Having a supportive, affirming family—and committed allies—is crucial for the health and wellbeing of lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people.” The company is also providing a chance to claim a pack of the rainbow cookies, as fans can enter by sharing a photo on Instagram or Twitter showing “what allyship means to them.” They also must follow @OREO.
