Sundaes will never be the same, say Christian activists troubled by the invasion of the U.S. market by a Canadian ice-cream chain called “Sweet Jesus” that seems hell-bent on a marketing plan centered around soft-serve blasphemy.  The Toronto-based company founded by Andrew Richmond and Amin Todai in 2015 now has 19 locations in Canada, and one at the Baltimore-Washington International Airport. It has plans to open in other U.S. locations, such as Mall of America.

One ad on the company’s website shows a Nativity Scene, but instead of Baby Jesus, there’s an ice-cream cone. Many of their ads are replete with cherished Christian and Catholic symbols that are used to mock faith, including a rosary beads, a crucifix with a corpus, and angels. And there’ something just downright creepy about the Mad Magazine-style imagery of children in the company’s ads. Some of the children have bruises and appear to be abused. Some say the ads sexualize children and have accused the company of pandering to pedophiles. READ MORE

 


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