People who own New Balance shoes are burning them in protest after the company threw its support behind President-elect Donald Trump when he won the presidency. New Balance’s vice-president of public affairs told Wall Street Journal reporter Sara Germano that the Obama administration had “turned a deaf ear” to them, and that under a Trump

presidency, things will “move in the right direction,” New York magazine reported. Now, consumers of the brand are posting images and videos of themselves burning their New Balance sneakers or throwing them in the trash after sneaker magazine Sole Collector posted the news on Twitter: READ MORE