Fashion retailer Nordstrom is selling a pair of $425 jeans that allegedly show “you’re not afraid to get down and dirty.” The “Barracuda Straight Leg Jeans,” which come with a “caked-on muddy coating,” have been roundly mocked on social media, with Mike Rowe remarking that the jeans are intended to make someone appear like they have a dirty job when they do not. “The Barracuda Straight Leg Jeans aren’t pants. They’re not even fashion. They’re a costume for wealthy people who see work as ironic – not iconic,” Rowe wrote on Facebook.
On “Fox & Friends” this morning, Brian Kilmeade echoed Rowe’s sentiment, saying that if you’re going to wear muddy jeans, you should earn the mud. He noted that the description on the Nordstrom website says the jeans “embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.” READ MORE
Wow. Everything is fake these days, even mud? Before I pay $425 for jeans with a fake mud coating on them I will put on my Levis and roll around in the garden. I don’t want to be out of style, after all, and the “rugged, outdoor laborer look” is the new “in” thing.
While some may think this is stupid, I think the jean company is genius. First of all, the price is horrendous for most people, but people spend $500 on boutique jeans every day, just not middle class people. This is not your everyday customer that can even dream of affording a pair. So, if you are a $50,000 a year earner and call these jeans stupid, well, you’re in the wrong “class” of people. People that have money have to have something to waste it on, so why not dirty jeans?