Attending a game used to be a low-tech pleasure: Buy a ticket and grab a bleacher seat. Now, with metal detectors and bag checks standard at almost all major sporting venues, companies have begun offering biometric and other tools to create the equivalent of express security lanes like those in airports. Those fingerprints and iris scans also allow teams to track fans’ behavior and purchasing habits, helping them rake in more revenue and fatten profits while triggering at the same
time the privacy concerns that dog this sort of technology in other parts of the economy. Clear, owned by Alclear LLC, also provides similar security services at 16 airports, where passengers can get fast-tracked for $179 a year. At stadiums, teams pay a licensing fee and fans nothing. Other companies offer streamlining at stadiums and other venues to government-vetted members of PreCheck, the Transportation Security Administration’s service for airline travelers. READ MORE
