On a media call last week, Target CEO Brian Cornell was asked if the boycott had an effect on their sales or stock price. He responded by saying “To date we have not seen a material or measurable impact on our business. Just a handful of stores across the country have seen some activity and have been impacted.” Did you hear that? When asked about over 1.25 million people who are boycotting his store, he shrugs it off and uses the word “handful.”

Don’t let Target’s arrogance fool you. We are having an impact, and the boycott is making a difference. Since we launched the Boycott Target Pledge April 21, over 1.25 million people have signed on. Another interesting fact, Target has remained silent on Facebook and Twitter. The most recent post on Target’s Facebook page came April 23, and their Twitter has been silent since April 19. READ MORE