Bud Light is serving as an official sponsor of the Toronto Pride parade, where video footage shows naked men standing around and riding bicycles in clear view of children attending the event.

The footage, captured by Beth Baisch of the Post Millennial, shows dozens of attendees riding past a large cheering crowd. The fully naked bikers, some covered in paint or tattoos, wave back at the crowd.

According to Fox News, One naked man high-fives an onlooker while another peddles a recumbent bike with a gold blow-up swan adorned around his neck.



A second video shows a group of naked men with hats standing in a circle amidst the crowd. Several children walk past the group of men with their families.

Another clip shows a person wearing a giant penis costume that covers his entire head. The camera captures a young girl sitting in a stroller and staring toward the phallic-costumed individual.

Other videos show a group of naked men playing and rinsing themselves off alongside a fountain surrounded by kids. Meanwhile, a stage, clearly adorned with Bud Light branding, featured scantily clad dancers wearing fishnets, nipple stickers and strange sock-like masks.

The company’s website notes that this year’s sponsorship is representative of a longstanding partnership with the Pride event.

“Bud Light Canada has been a proud partner of Pride Toronto for the last 10 years. This year, we’re commemorating this milestone with Pride Toronto by featuring them on our can design, as well as continuing as the official beer sponsor of the festival,” the beer brand’s website states.