Shoppers are criticizing Kohl’s after the department store became the latest major retailer to sell LGBTQ clothing for infants and young kids.

According to Fox News, Various social media accounts posted a plethora of Pride Month merchandise, including a “Baby Sonoma Community Pride Bodysuit set” designed for 3-month, 6-month, and 9-month-old kids.

The outfit depicts what appears to be a lesbian couple with a dog and three children, including a young boy in a wheelchair. One of the adults in the drawing carries a progressive pride flag. Other merchandise includes a “Love Is Love” banner, towels, bibs, candles, shorts, and pillows.


Several other clothing items can also be found, including shirts that say, “Be Proud” and “Ask Me My Pronouns.” The Pride display and associated products were initially highlighted by the Twitter account “End Wokeness,” which posted pictures of several items alongside the caption, “Looks like Kohl’s didn’t learn a thing from Bud Lite and Target.”

The department store has already seen its stock shares lose almost half their value in 2022 and now they could be following the path of Bud Light and Target.

Popular Twitter account, ‘End Wokeness’, led the charge against LGBTQ+ onesies for infants, writing: ‘Kohl’s is pushing LGBTQ Pride for literal babies’ and added ‘Looks like Kohl’s didn’t learn a thing from Bud Lite and Target.’

The Kohl’s products were spotted both online and in stores, according to numerous social media posts. ‘Celebrate the joy that comes from living authentically and unapologetically during Pride month and all year long with this Baby Sonoma Community® Pride Bodysuit Set,’ reads the online description.

According to Daily Mail, YouTuber ‘Twisted Luck Truth’ posted a video that was also shared on TikTok criticizing Kohl’s LGBTQ in-store merchandise, claiming the social media site took it down.

The account showed off various pieces of pride merchandise throughout one unknown Kohl’s location, including a t-shirt that proclaimed ‘BELONG BELIEVE BE PROUD’ with a Mickey Mouse logo in silhouette.

Conservative influencer Benny Johnson wondered ‘why is Kohl’s selling ‘Pride Merch’ for three-month-old babies?’ ‘Wouldn’t it be nice if Target and Kohl’s also offered toddler wear that had pictures of the American Flag? Patriots? Eagles?’ asked another account.

One more liberal content creator defended Kohl’s in the wake of the boycotts against other companies and stated the company should stand its ground.

‘Kohl’s please stand your ground and keep your pride collection. I’m sick of gun hungry bigots acting like not being straight is killing kids, when we all know what happens EVERY F***ING DAY IN THIS COUNTRY.’