These stunning images reveal the incredible plan for a futuristic Saudi desert metropolis with a towering 1,300sq ft “virtual reality” cube. The “New Murabba” city is planned to give downtown Riyadh, Saudi Arabia, a facelift and is scheduled to be in motion by 2030.

The country’s Crown Prince Mohammed bin Salman announced the launch of the development this week. He will chair the company, which is tasked to develop the “world’s largest modern downtown” according to local media reports.

A prospective video released by the company offered an insight into the glam city. From an aerial view, the green city is seen majestically juxtaposed to the surrounding dry desert.


As the camera moves through the streets, a beautiful vibrant town filled with people can be seen enjoying the infrastructure. The main feature, however, is the “Mukaab”.

It is a 1300ft high tower that is comprised of modern-day luxuries including fine dining restaurants, retail and residential living. To take the project to a grand scale, the outer walls of the metropolis are fitted with virtual reality technology, reflecting amazing scenery for locals to enjoy.

New Murabba Development Company released a statement that said the project was inspired by the modern Najdi architectural style. The company said: “It seeks to be the world’s first immersive destination offering an experience created by digital and virtual technology with the latest holographic.

“It will be a premium hospitality destination with a multitude of retail, cultural, and tourist attractions, along with residential and hotel units, commercial spaces, and recreational facilities.” The project will be located at the intersection of King Salman and King Khalid roads to the northwest of Riyadh.

The modern district will feature more than 104,000 residential units, 9,000 hotel rooms, luxury retail stores, offices, and space for leisure activities and community facilities. The audacious plan is expected to add $40 billion to non-oil GDP and create 334,000 jobs.

Meanwhile, Saudi Arabia has grand plans for a ski resort in the desert. Trojena, in the mountains near the Red Sea, will have ski runs using artificial snow and a giant man-made lake. It is part of Saudi Arabia’s $500 billion Neom megacity project, the brainchild of Crown Prince Mohammed bin Salman. (SOURCE)