(OPINION) Pizza Hut is facing fierce condemnation from conservatives and other social media critics for promoting a book about “drag kids” for its “Book It!” reading incentive program. “Pizza Hut has gone full woke, now we must make them full broke,” conservative author Brigitte Gabriel tweeted.

The “Book It!” website features the book “Big Wig,” which is described as a “wonderful read-aloud” book that “celebrates the universal childhood experience of dressing up and the confidence that comes with putting on a costume.” The book is geared towards children in pre-kindergarten up to third grade. The Simon & Schuster website boasts that the “Big Wig” picture book “celebrates drag kids.”

According to a description on the Simon & Schuster website, “this irrepressible picture book celebrates drag kids, individuality, and self-confidence from the perspective of a fabulous wig.” The explanation adds that the book is about a child who “dresses in drag” and participates in a neighborhood costume competition.


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“When a child dresses in drag to compete in a neighborhood costume competition, he becomes B. B. Bedazzle! A key part of B.B. Bedazzle’s ensemble is a wig called Wig. Together they are an unstoppable drag queen team! But Wig feels inadequate compared to the other, bigger wigs. When Wig flies off B. B.’s head, she goes from kid to kid instilling confidence and inspiring dreams in those who wear her,” it continues.

Another suggested book, “Be Amazing: A History of Pride” highlights “the history of the LGBTQ community, all while encouraging you to embrace your own uniqueness and ignore the haters.” People who oppose turning children into drag queens are calling for a boycott of Pizza Hut.