(OPINION) ETH – The term “Woke” by definition means being aware of alleged social injustice and companies across America are now jumping on the new movement.

According to a new report, Shampoo makers like Pantene used to run commercials about shampoo but now the commercials depict lesbian parents helping a biological boy become a girl and Dove is celebrating women’s different body types, Vaseline is “fighting for equity in skincare.”, Oreo cookies are now advocating LGBTQ rights and even Burger King has jumped on board with its latest warning that bovine flatulence from the cows it depends on for burgers is causing climate change.

One author named Stephen Soukup, of The Dictatorship of Woke Capital: How Political Correctness Captured Big Business, warns that corporate America believes we need to be trained on how to think correctly about social issues.


“This is a continuation of a trend in American history, of an elite ruling class that believes that they know better. And that they’re taking care of the poor, stupid, American people who don’t understand what they really need and what they really want and what’s really best for them,” Soukup said.

It appears that more and more companies, franchises, and even major sports leagues are jumping on board this movement and are placing politics above everything else. Such was the case when the MLB recently yanked the All-Star game from Atlanta to punish Georgia over its new election integrity law, but it didn’t end there, shortly after that more than 120 CEOs and business leaders held a conference call to discuss punishing other states, Senate Minority Leader Mitch McConnell warned corporate America to “stay out of politics.”

One Republican Senator Rand Paul has called for a conservative boycott of woke companies, saying they’re hypocrites for doing business in China, which uses Muslim slave labor and persecutes pro-democracy dissidents. “They’re boycotting a Georgia state law and yet they do business with China. China’s never seen a free election. China is now putting people in jail for over a year at a time for speech violations,” Paul told Fox News.

So how far with this movement stretch its tentacles? One journalist named Rod Dreher, who is the author of Live Not by Lies: A Manual for Christian Dissidents, is warning that America is headed toward totalitarianism, and believes the woke movement in Corporate America is not going away but could ultimately lead to a new social credit system like China’s, one that sounds a lot like the “mark of the beast” in the book of Revelation, that punishes people for holding the wrong political views. “This is not paranoia,” Dreher said, “These are things that are being talked about right now in Silicon Valley as something that would be good for America.”

One shocking report revealed that Left-wing groups are now pressuring credit card and online payment companies to ban conservatives. Dreher says “Corporations like Walmart, Apple, and others are richer and more powerful than some countries in this world. Because they believe that they’re fighting for virtue, they’re going to use the power that they have within the corporations and every other institution to persecute the church.”  “People think I’m radical for saying this sort of thing, but I’m telling you, it’s coming,” Dreher said.