(Christian Post) – Hallmark Cards Inc., the Missouri-based owner of the Hallmark Channel that faced a boycott from conservatives last month for featuring ads of two kissing brides, announced plans Monday to cut 400 jobs from its global workforce including 325 from their Kansas City-based headquarters.
“Our success in 2019 reflects the power of the 100 plus year-old Hallmark and Crayola brands and their relevancy in the lives of our consumers. While there is a lot to feel good about, it is no secret that today’s companies must continuously transform in response to the rapidly evolving retail and consumer environments. The way people shop and the competitive dynamics in the marketplace are changing at a pace and at a degree that is having a significant impact on our businesses,” said Mike Perry, president and CEO of Hallmark Cards Inc., in a release announcing the cuts.
“As we open 2020, we have a clear line of sight to the transformational work that needs to be accomplished and these efforts will lead us on a path that will enable us to realize the longer-term vision and mission we have for our business,” he said. Perry said the cuts will affect Hallmark’s greeting card business, retail business and corporate support functions. FULL REPORT
