(FW) – There’s no doubt Kanye West has already interrupted popular culture with his very public conversion to Christianity. It’s yet to be seen if the entertainment mogul’s new, Gospel-infused album “Jesus Is King” will lead people to salvation, but one thing is for sure: it’s leading them to Google. The 11-track album is chockfull of Bible references, and according to Bible Gateway, online searches for Scripture passages and faith-based phrases in the songs have spiked since the record was released in late October.

Google searches for “Jesus” and “What do Christians believe?” also jumped last week, around the same time “Jesus Is King” was trending on the internet. West’s nascent faith is to some an answer to prayer and to others a spectacle to behold. Regardless of how different people interpret the rapper’s newfound passion for God, his sudden behavioral about-face has captured our collective attention. READ MORE


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