The Boy Scouts of America doubled down Wednesday on its quest to become the scouting organization of choice for boys and girls, announcing it will drop “Boy” from the name of its signature program. Chief Scout Executive Mike Surbaugh also unveiled the group’s new “Scout Me In” marketing campaign aimed at promoting inclusiveness. “As we enter a new era for our organization, it is important that all youth can see themselves in Scouting in every way possible,” Saurbaugh said.

The umbrella organization will retain its name, Boy Scouts of America or BSA. The term Cub Scouts, for kids 7-10 years old, is gender neutral and also will go unchanged. Boy Scouts, which includes kids from 10 to 17, will become Scouts BSA in February. Change has been coming quickly to the iconic if shrinking organization. In October, it announced it would provide programs for girls. READ MORE