Back in the 1990s, it often seemed that every city and town in America had a strip mall with a Christian bookstore where you could purchase WWJD bracelets and enough devotional books to fill up the Ark of the Covenant. But today, these Christian bookstores are a dying breed. Indeed, it seems we are fast approaching an America where this particular brand of religious retailer will be no more than a memory. Over the last decade, Christian bookstores across the nation have been shuttering.
In some cases, consumers are just less interested in the stores’ God-blessed inventory. But plenty of others are just opting to purchase religious items from online retailers, with Christian bookstores humbled before the same digital market forces that felled secular mom-and-pop bookstores. The flailing Christian bookstore industry reached code red status earlier this year when Family Christian Stores, touted as “the world’s largest retailer of Christian-themed merchandise,” declared it would shutter all of its 240 stores across America and lay off 3,000 employees. READ MORE