Looks like Target is now changing their tune with their hard-nosed stance on “Transgender Bathroom” access. According to a report the plunging sales and a market cap crash of an estimated $11 billion has now convinced the retail store to try to persuade customers with traditional values that their restrooms still are safe after the company announced earlier this year that people could use the facilities of the gender with which they ‘identify.”

On Wednesday, Fortune reported, the company announced plans to spend $20 million to add private single-stall locking bathrooms at all of its stores where that option is not currently offered. The company already has single-stall bathrooms anyone can use at about 1,400 of its 1,800 stores, Target spokesperson Katie Boylan said. CONTINUE