EU antitrust regulators aim to slap a hefty fine on Alphabet unit Google over its shopping service before the summer break in August, two people familiar with the matter said, setting the stage for two other cases involving the US company.  The European Commission’s decision will come after a seven-year investigation into the world’s most popular internet search engine was triggered by scores of complaints from both US and European rivals.  The EU competition authority accused

Google in April 2015 of distorting internet search results to favour its shopping service, harming both rivals and consumers. The Commission and Google declined to comment. The US company has in the past rejected the charges, saying that regulators ignored competition from online retailers Amazon and eBay.  Fines for companies found guilty of breaching EU antitrust rules can reach 10 per cent of their global turnover, which in Google’s case could be about $9bn of its 2016 turnover. READ MORE