Backlash has begun against the popular British coffee brand Costa after consumers spotted the company using a graphic of a transgender man bearing scars from a “top surgery.”
Several online users and coffee drinkers were surprised to see a photo of a Costa Express Van showcasing a colorful image of a transgender person with scars from a double mastectomy.
The hashtag #BoycottCostaCoffee began trending on Monday and Tuesday with many people attacking the company for appearing to glorify the “mutilation of girls.”
Calling for the butchering of women’s bodies whilst talking your hard earned money, is this what you want to see from corporations? #BoycottCostaCoffee and give them the #GoWokeGoBroke treatment like Budlight!
Hitting them in the bank is the only way they’ll learn. 😡 pic.twitter.com/uPtJ110Cns— Ashlea Simon (@AshleaSimonBF) August 1, 2023
“When you run a hugely successful company selling overpriced coffee, but you can’t resist promoting the mutilation of girls. Strange world. #BoycottCostaCoffee,” singer/songwriter Gareth Icke wrote.
Britain First chair Ashlea Simon tweeted, “Calling for the butchering of women’s bodies whilst talking your hard earned money, is this what you want to see from corporations? #BoycottCostaCoffee and give them the #GoWokeGoBroke treatment like Budlight! Hitting them in the bank is the only way they’ll learn.”
“This glorification of breast mutilation and mental illness is deplorable. #BoycottCostaCoffee,” Heritage Party leader David Kurten commented. British Reclaim Party leader Laurence Fox exclaimed, “Dear @CostaCoffee. You are promoting the mutilation of healthy young girls. I hope you are boycotted out of existence. #BoycottCostaCoffee.”