President Donald Trump’s 2025 financial disclosure, filed on June 13, 2025, and released by the Office of Government Ethics, reveals a sprawling business empire generating tens of millions of dollars from diverse ventures, including significant royalty income from merchandise bearing his name, such as guitars, Bibles, watches, sneakers, and fragrances.
The 234-page document, which includes 145 pages of stock and bond investments, underscores Trump’s ability to capitalize on his political prominence to fuel lucrative licensing deals and other enterprises during the 2024 calendar year.
A standout feature of the disclosure is the substantial income derived from products licensed with Trump’s name and likeness. According to reports, Trump earned over $1.3 million in royalties from the “God Bless the USA” Bible, a project associated with country singer Lee Greenwood.
During the 2024 campaign, Trump promoted this Bible in a video urging supporters to purchase it to “make America pray again.” The Bible, priced at $59.99 with a limited-edition signed copy available for $1,000, resonated with his base, contributing significantly to his royalty earnings.
Trump also made $2.8 million from “Trump Watches,” a line of timepieces marketed as “Swiss-made” but traced by CNN to a small operation in Wyoming.
Additionally, he earned $2.5 million from Trump-branded sneakers and fragrances, including the “Never Surrender” high-top shoes retailing for $399.
Another notable income source was the “45” guitar, commemorating Trump’s position as the 45th U.S. president, which generated $1.055 million. These American Eagle-branded electric and acoustic guitars, launched in November 2024, ranged in price from $1,500 to $10,500.
The disclosure also lists $3 million earned from “Save America” coffee table books, further illustrating Trump’s success in leveraging his brand across a wide array of consumer products.
These licensing deals, which capitalize on his name, image, and political persona, have drawn criticism from some who view them as opportunistic, with one X user commenting, “If anything says ‘Trump,’ you know you’ll be ripped off.”
However, the financial success of these ventures suggests a loyal customer base willing to invest in Trump-branded merchandise.
Beyond merchandise, Trump’s disclosure highlights significant earnings from his family’s cryptocurrency venture, World Liberty Financial, which generated $57.355 million in income from digital token sales.
The platform, co-founded by Trump’s sons Donald Jr., Eric, and Barron, aligns with Trump’s 2024 campaign pledge to adopt a crypto-friendly stance, a shift from his earlier skepticism when he labeled digital currencies a “scam.”
Trump also holds between $1 million and $5 million in Ethereum, further embedding him in the cryptocurrency market.
A separate meme coin, $TRUMP, launched in January 2025, was not included in the disclosure as it fell outside the 2024 reporting period but is estimated to have earned $320 million in fees.
Trump’s private clubs, particularly Mar-a-Lago, remain a cornerstone of his wealth, generating $50.1 million in revenue, though this figure is slightly down from the $57 million reported in the previous year.
His extensive real estate portfolio, held in a revocable trust overseen by Donald Trump Jr., includes over 100,000 shares in Trump Media and Technology Group, the parent company of Truth Social, where Trump holds a 53% stake valued in the billions.
The disclosure also details Trump’s liabilities, including at least $15,000 owed on an American Express credit card and ongoing payments to E. Jean Carroll, who successfully sued him for sexual abuse and defamation.
Trump continues to appeal the ruling, which remains a financial and legal burden. These obligations, alongside large civil judgments, contrast with the robust income streams from his business ventures.
