For months, major retailers have been sounding the alarm about impending price increases, and now the reality is hitting store shelves.

Insider reports from Target employees reveal significant price hikes on everyday items, with some products jumping by as much as 80 percent.

These increases, largely attributed to new tariffs tied to President Donald Trump’s trade policies, are raising concerns among consumers and industry leaders alike.

As prices climb at stores like Target, Walmart, and beyond, the ripple effects of these tariffs are becoming impossible to ignore.

A Target employee, posting on Reddit under anonymity, recently shared evidence of a dramatic price increase for a USB-C cord from the retailer’s in-house Heyday brand.

Previously priced at $9.99, the cord now scans at $17.99—a staggering 80 percent jump. The worker, who included a photo of the updated price tag, warned, “It’s happening. All of Heyday is going up.”

This isn’t an isolated incident but part of a broader trend affecting Target’s product lines, driven by the latest wave of tariffs impacting global supply chains.

The Trump administration has positioned tariffs as a tool to revitalize domestic manufacturing by making foreign goods more expensive.

Unlike traditional tariffs that protect thriving industries, the 2025 strategy aims to jumpstart sectors that have seen little recent investment.

However, for retailers like Target, which rely heavily on imported electronics and other goods, the tariffs are translating into higher costs that are passed on to consumers.

Target’s CEO, Brian Cornell, has been vocal about these challenges since March, when the U.S. faced potential 25 percent tariffs on imports from Mexico and Canada.

During an earnings call, Cornell highlighted the vulnerability of grocery staples like strawberries, avocados, bananas, and coffee beans, which often cross borders before reaching Target’s shelves.

These warnings are now materializing as price tags across the store reflect the new economic reality.

Target is not alone in grappling with tariff-driven price increases. Walmart confirmed on Thursday that it, too, is raising prices this month as a direct result of the tariffs.

Other major retailers, including Best Buy, have echoed similar concerns, with CEOs warning that higher prices are inevitable.

Even online marketplaces like Shein, Temu, and Amazon have seen costs balloon, prompting a wave of consumer complaints on social media.

The automotive industry is also feeling the pinch. Executives from General Motors and Ford have projected that the tariffs will shave billions from their companies’ profits, potentially leading to higher vehicle prices down the line.

These widespread impacts underscore the far-reaching consequences of the administration’s trade policies.

Shoppers are increasingly vocal about their frustration, taking to platforms like Reddit and X to call out price hikes.

While April’s national inflation rate showed only a moderate uptick, some analysts and executives warn that the full impact of these increases will become more apparent in the coming months.

The combination of higher retail prices and reduced corporate profits could strain household budgets and slow economic growth if the trend continues unchecked.