Los Angeles residents have recently been intrigued by mysterious white posters plastered across the city, boldly proclaiming, “WE BUY SOULS!” alongside a phone number.
These enigmatic signs have sparked curiosity and conversation among locals, leading many to question their origin and purpose.
Upon dialing the provided number, callers are greeted by an automated message from “Rabi Towing,” expressing interest in purchasing souls of all kinds.
However, Rabi Towing isn’t a legitimate business; it’s a fictional entity conceived by Rabi, a local conceptual artist known for his provocative and thought-provoking works.
Rabi’s intention with this project is to engage the public in a dialogue about the value and concept of the soul, using absurdist art to challenge perceptions and stimulate reflection.
This initiative also pays homage to a distinctive Los Angeles tradition: vibrant, eye-catching telephone pole advertising.
This practice dates back to 1948 with the establishment of the Colby Poster Printing Co., renowned for its bold, colorful signs designed to capture the attention of passersby.
Rabi’s “We Buy Souls” posters are a contemporary continuation of this cultural heritage, blending artistic expression with urban advertising to create a unique cityscape dialogue.
The project has garnered significant public engagement, with Rabi estimating around 20,000 messages received from intrigued individuals.
Reactions range from amusement to introspection, highlighting the project’s success in prompting a citywide conversation about the metaphysical concept of the soul within the urban environment of Los Angeles.
For those interested in exploring this project further, the “We Buy Souls” initiative maintains an Instagram presence under the handle @we_buy_souls,
where selected messages and related content are shared, offering a deeper insight into the public’s interaction with this thought-provoking art installation.
In essence, the “We Buy Souls” posters serve as a modern artistic endeavor that not only challenges individuals to contemplate the essence and value of their souls but also revitalizes a longstanding Los Angeles advertising tradition, enriching the city’s cultural tapestry through creative expression.
