Jaguar could be facing its own Bud Light moment after online backlash to a new ad on Tuesday.
The car brand released a new promotional video on its X account, debuting its reimagined logo under the slogan “Copy Nothing.”
The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress. Other slogans included “create exuberant,” “live vivid,” “delete ordinary,” and “break moulds.”
The ad did not feature a car throughout its entire 30-second run. Shortly after the ad premiered, X users criticized the company for releasing what they called a “Bud Light 2.0” campaign that appeared to focus on wokeness and modernism rather than selling cars.
“This just made me want to sell my Jaguar and I don’t even own a Jaguar,” conservative corporate activist Robby Starbuck joked. Columnist Jon Gabriel wrote, “This is so the wrong timing for this.
I can understand the C-suite being conned into this in 2022, but you have completely misread the moment. Bud Light 2.0.” “Unburdened by taste, I see,” conservative journalist Ian Miles Cheong joked. “Fire whoever your ad company is. This is not it,” RedState senior editor Brandon Morse wrote.
