Elon Musk is famous for having big, outlandish ideas. But one of his biggest is to build his own city in Texas.
According to reporting from the Wall Street Journal, Musk-owned entities have been buying up land — at least 3,500 acres of it — near Austin, Texas, and are in the process of trying to incorporate a town called “Snailbrook.”
The name, apparently, is a reference to the snail mascot for another Musk venture, The Boring Company.
The idea behind Snailbrook is that Musk’s employees would live and work there. Essentially, it’s an extension of a practice that many modern tech companies already engage in, outfitting their offices with lots of amenities in order to encourage the employees to never leave work.
In this case, tying housing directly to employment would mean that the workers would literally never leave — unless they went on vacation or were fired. In the latter case, they would reportedly have 30 days to vacate their homes.
The plan harkens back to the idea of “company towns,” popular among coal companies and the like in the 19th and early 20th centuries. Company towns were not known as particularly nice places to live, to put it mildly, and fell out of fashion after workers gained some rights during the New Deal.
