Macy’s, Costco, and other big chains say shoppers are pulling back at their stores and changing what they buy. That could be a red flag for the US economy. Macy’s (M) on Thursday cut its annual profit and sales forecast after customer demand slowed.

“The US consumer, particularly at Macy’s, pulled back more than we anticipated,” Macy’s CEO Jeff Gennette said on an earnings call Thursday. Customers “reallocated” spending to food, essentials, and services, he said.

According to CNN, Gennette said Macy’s would increase its promotions to clear out unsold merchandise. Same-store sales at Macy’s sank 8.7% last quarter, while higher-end department store Bloomingdale’s dropped 3.9%. Macy’s stock was flat during early trading Thursday.

It’s the latest retailer to highlight shifts in customer demand. Costco (COST) finance chief Richard Galanti said last week that some customers were switching from pricier steaks and beef for cheaper meats like pork and chicken. This is a trend that has been common in previous recessions, he said.

Macy’s and Costco appeal to middle- and higher-income shoppers, and their results show a pullback among that demographic. These shoppers have bought most of the clothing, electronics, furniture, and other goods they want over the past three years during the pandemic.

According to Yahoo News, Now, many are shifting their discretionary spending to travel and other services they were not able to find during the pandemic. Strong demand remains for in-person experiences such as travel and dining out.

That means big business for leisure and hospitality, as spending is expected to pick up this summer as consumers open up their wallets for memorable experiences. While some airlines and hotels are posting record bookings, that change in spending is hurting many retailers.

“Macy’s significant earnings guidance reduction underscores the challenges facing retailers given a softening consumer spending environment and shifts in budgets toward services,” said David Silverman, a senior director at Fitch Ratings.

Lower-income shoppers also have less money to spend on discretionary purchases and are slowing down. Dollar General (DG) said its core lower-income customers were passing up discretionary products like home goods and clothing.