Panera patrons will soon be able to pay for their soup in a bread bowl with their palm. The fast-casual restaurant chain is rolling out loyalty identification and contactless payment via Amazon One for MyPanera rewards customers.
According to PC Magazine, Launching first at two St. Louis Panera locations (Town and Country and Bridgeton), Amazon One with loyalty linking will be available at additional shops “in the coming months.” Panera patrons will soon be able to pay for their soup in a bread bowl with their palm.
The fast-casual restaurant chain is rolling out loyalty identification and contactless payment via Amazon One for MyPanera rewards customers. Launching first at two St. Louis Panera locations (Town and Country and Bridgeton), Amazon One with loyalty linking will be available at additional shops “in the coming months.”
Amazon One newbies can pre-enroll online, or sign up next time they place an in-person Panera order. Those already linked—through Amazon Go, Amazon Fresh, Whole Foods Market, or other locations—may link their MyPanera and Amazon One ID online or in store.
The MyPanera and Amazon One integration addresses what Dilip Kumar, VP of Amazon Web Services (AWS) Applications, called “a major pain point” for restaurants and retailers: Customers will sometimes skip loyalty programs due to drawn-out sign-up and redemption processes. Similarly, redeeming rewards often requires rifling through email vouchers or remembering to bring physical coupons.
“Now, Panera guests have the option of hovering their palm over an Amazon One device to load their MyPanera account alongside personalized rewards that Panera provides based on their preferences,” Kumar wrote in a blog announcement(Opens in a new window).
