(CP) – LifeWay Christian Resources announced Wednesday that it will be closing all remaining 170 stores this year and focusing on online sales. Carol Pipes, director of corporate communications for LifeWay, posted the announcement on the company’s website, explaining that it was “a strategic shift of resources to a dynamic digital strategy.” “The organization will continue to offer a broad selection of resources through LifeWay.com and the LifeWay Customer Service Center (1-800-458-2772),” wrote Pipes.
“LifeWay will also continue to serve customers through its network of church partners who work directly with churches.” Acting President Brad Waggoner said in a statement that LifeWay still had “a robust publishing, events and church services business,” noting that it was “experiencing strong growth” via its digital commerce. READ MORE
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