An unknown person has taken Donald Trump’s name out of the midtown building’s label on Google Maps. If you search for Trump Tower on Google Maps, you won’t find that exact name there. Instead, you’ll find “Dump Tower.” Users began noticing the Fifth Avenue building’s name change on the mapping service Saturday.

It’s unclear when the switch occurred, but people on Twitter began tweeting about the new “brand identity” about 2 p.m. The location pinpoint also provides the description of Trump Tower as “a 58-story mixed-used skyscraper.” READ MORE