Ashley Madison webpageThe way Noel Biderman sees it, having an affair can save a marriage. That’s just one of the many altruistic reasons the president and CEO of AshleyMadison.com, which went live in Israel this week, gives for the service his website provides: helping married men and women have affairs discretely outside of marriage. “None of us anywhere are engineered for monogamy,” he told The Jerusalem Post in a Thursday morning interview in Tel Aviv. Monogamy, he argued, was put in place for keeping inheritance issues in line. More