Retailers are using facial recognition to collect data about customers as they shop in stores, according to an IT company with insight into the space. “One of the big things brick-and-mortar retailers are getting into now is knowing their customers … tracking who’s entering their mall and how they’re behaving,” said Mark Lunt, group managing director at Asia-based Jardine OneSolution.
JOS works with the retail sector on facial recognition to profile customers that enter and track their movements. The data collected include “how many people are coming in, age, ethnicity, gender — it’s all about knowing the foot traffic better and trying to serve more appropriate offers to those customers,” Lunt said. READ MORE
Advertisement
Our content is produced by Ricky Scaparo, who authors original articles and aggregates news from mainstream sources. Ricky carefully selects topics, verifies information, and curates content with the assistance of artificial intelligence tools to ensure timely and accurate coverage. All content is reviewed and edited by Ricky to align with our mission of providing a prophetic perspective.
