Amazon wiped out billions of dollars worth of grocery store market cap last month when they announced plans to purchase Whole Foods.  The announcement sent shares of Kroger, Wal-Mart, Sprouts, and Target, among others, plunging…But, as we pointed out back in May, well before Amazon’s decision to buy Whole Foods, Amazon’s success in penetrating the traditional grocery market was always a matter of when, not if.  Concept stores, like Amazon Go, already

exist that virtually eliminate the need for dozens of in-store employees which will allow them to generate higher returns at lower price points than traditional grocers.  And, with grocery margins averaging around 1-2% at best, if Amazon, or anyone for that matter, can truly create smart stores with no check outs and cut employees in half they can effectively destroy the traditional supermarket business model. READ MORE