An NBC News report that promotes the microchipping of children asserts that it will happen “sooner rather than later” and that Americans will eventually accept the process as something just as normal as the barcode. It goes on to highlight mother of three Steffany Rodroguez-Neely, who talks about how she briefly lost her daughter after she hid behind a rack of clothes, bringing to the fore, “every parent’s nightmare when you can’t find your child.”

“If it’ll save my kid, there’s no stuff that’s too extreme,” says Rodroguez-Neely. “Micro-chipping would be an extra layer of protection, if something bad does happen.” Rodroguez-Neely goes on to explain how she has braved skepticism from members of the local Tampa Bay Moms Group, people like Kerri Levey, who are wary about implanting their own children. READ MORE