A conservative Christian activist group has gained more than half a million signatures and counting from people pledging to boycott Target over its transgender bathroom policy. The petition started by the American Family Association on Wednesday raises concerns that Target’s inclusive stance on transgender rights encourages sexual predators and puts women and young girls in danger, because “a man can simply say he ‘feels like a woman today’ and enter the women’s restroom.”

The boycott has more than 517,000 signatures as of Monday afternoon, marking it as one of AFA’s most popular campaigns. “This is the best response we’ve ever had this quick,” says AFA President Tim Wildmon, attributing the protest’s viral nature to the fact that “everybody knows who Target is, and it’s an easy-to-understand issue.” FULL REPORT