Dollar Tree embedded in its very name what it stands for: Behind these doors, everything can be had for just $1. The mantra to which the Chesapeake, Virginia, company has held true for decades will now be only mostly true.

According to the Associated Press, After expanding nationwide from only a handful of stores in Georgia, Tennessee, and Virginia, Dollar Tree is breaking the mold and will sell items in some locations that exceed the tantalizing $1 grab-n-go price.


Advertisement


The cost of clothes, cars, food, and just about everything else has soared this year as the global economy emerges from a pandemic uppercut and Dollar Tree has not been untouched. Last month the retail chain said that rising shipping costs would take a bite of $1.50 to $1.60 out of its per-share profits this year.

That’s a huge hit for any business, perhaps more so for one founded decades ago steadfastly calling itself “Only $1.00 Inc.” Breitbart reported: “For decades, our customers have enjoyed the ‘thrill-of-the-hunt’ for value at one dollar – and we remain committed to that core proposition –

but many are telling us that they also want a broader product assortment when they come to shop,” said CEO Michael Witynski in announcing the change. Two years ago, the company began testing higher prices in some stores that it called “Dollar Tree Plus.” Items in those stores were offered for as much as five dollars.

It had also launched some “combo” stores that were traditional Dollar Tree stores with sections for Dollar Tree Plus items. “We believe testing additional price points above $1 for Dollar Tree product will enable us over time to expand our assortments, introduce new products and meet more of our customers’ everyday needs,” Witynski said.

Ricky Scaparo is the pastor and founder of the international ministry End Time Headlines. A ministry that provides resources to equip believers and to inform the discerning of the signs and seasons in which we live. His mission is to inform his readers and viewers of prophetic events and how they are unfolding before our very eyes through news and headlines presented from a prophetic perspective in light of the Holy Bible.