(ETH) – Another day, Another step to a cashless society. A Tech company called PopID is working with dozens of retailers and restaurants in Pasadena, California., to establish “the nation’s first dense ‘face-pay’ network.” to replace the inconvenience of using cash or credit cards.
The facial recognition devices will simply allow contactless, hands-free payment at a kiosk, a drive-thru, a screen at a counter, or tableside with a hand-held device. according to Fox 5, Once PopID’s system recognizes the customer’s face, it withdraws funds from their account and sends a text message to confirm payment.
The technology is thriving as the coronavirus has dramatically changed the way many companies conduct businesses, PopID wants a way for customers to make purchases without needing contact with employees. A demonstration video that was provided by PopID even shows a customer wearing a mask using the system.
For those concerned about security measures, The company claims its facial recognition systems are opt-in only, meaning they don’t try to read the faces of others not using it. According to a statement from, the company, PopID accounts can also tie into business’ loyalty programs and track credit for purchases and that it has been using loyalty brands at several regional and national restaurant chains for three years in order to test its technology.
The company also has what is called PopEntry technology that can also be used for workers to “scan in” at their jobs and for students entering campus facilities and the devices can also be enabled with thermal temperature screening as a health safety measure.
“In each new city we enter, we initially focus on installing PopEntry systems in the workplace and on local college campuses,” PopID CEO John Miller said in a written statement. “As these communities grow comfortable using PopID to check-in, we enlist area restaurants and retailers to offer PopPay for transactions.” Going cashless is picking up speed and this is just one more example.