(ETH) – In the midst of the “Cancel Culture” wars, The Houston Association of Realtors will no longer use the word “Master” to describe bedrooms and bathrooms on its listing service and replace the word with the word “primary” instead. According to CNN, The move comes after several members raised the issue and called for a review.

The term “master” has fallen out of favor due to its association with slavery. Meanwhile, certain companies are discontinuing the use of certain words that are deemed offensive. Among those are the words “whitening,” and “fair,” which are allegedly considered controversial according to a report from TheBlaze.

The report stated that L’Oreal, the world’s largest cosmetic and beauty company, has recently come out and declared it would stop using the word “whitening” on their products. The company announced it would remove the words white/whitening, fair/fairness, light/lightning from all its skin evening products,” the cosmetic giant announced on Friday.

Another company called “Unilever”, which is the largest producer of soap in the world, said they are removing the words “whitening” or “lightening” from its products. The hygiene and personal care company will rename its Fair & Lovely skin-lightening cream products, which are sold mostly in Asia. The brand said they would discontinue the name because the name suggested “a singular ideal of beauty.”

Ricky Scaparo is the pastor and founder of the international ministry End Time Headlines. A ministry that provides resources to equip believers and to inform the discerning of the signs and seasons in which we live. His mission is to inform his readers and viewers of prophetic events and how they are unfolding before our very eyes through news and headlines presented from a prophetic perspective in light of the Holy Bible.