(OPINION) DISRN – A commercial created by The Coca-Cola Company to advertise Sprite depicts a variety of situations in which mothers are helping their transgender teens present as their preferred gender. Among the scenes shown are a mother helping her daughter bind her breasts to appear as a male, a mother helping her son

dress as a drag queen, and a mother applying makeup to her son so he can present as a woman. The advertisement was posted to Twitter earlier this month by Sprite’s Argentinian division. The ad campaign uses slogans such as “Pride: what you feel when someone you love chooses to be happy” and “You are not alone.” READ MORE


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