(Bloomberg) – Facebook Inc., under pressure to reduce harmful, misleading and fake content, said it is exploring removing anti-vaccine information from software systems that recommend other things to read on its social network. Information discouraging people from getting vaccines for their children, which has gone viral on Facebook, especially in its Groups product, may have contributed to an increase in outbreaks of measles. The crisis drew attention on Thursday from Representative Adam Schiff, who sent a letter to

Facebook Chief Executive Officer Mark Zuckerberg and Google boss Sundar Pichai, asking them to address the problem. In response, Facebook said it is “exploring additional measures to best combat the problem,” according to a statement from the company. That might include “reducing or removing this type of content from recommendations, including Groups You Should Join, and demoting it in search results, while also ensuring that higher quality and more authoritative information is available.” READ MORE

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