Facebook executives have pledged to tackle fake news and online fraud after Unilever warned tech firms that it will pull lucrative advertising contracts if companies allow their platforms to “breed division”. Adam Mosseri, the social network’s head of news feed, told an audience in California that Unilever’s commitment to tackling issues such as online racism, sexism and terrorism is a “great thing”. “We think the commitment by such a large advertiser on these issues is great, it’s a great thing.
“It’s on us to make sure we deliver and meet whatever expectations that they have, but we commend the announcement,” Mr Mosseri said at the Code Media conference in Huntington Beach. His comments come after the consumer goods giant’s marketing chief Keith Weed raised serious concerns over the spread of illegal and extremist content online. He said on Monday: “We cannot continue to prop up a digital supply chain – one that delivers over a quarter of our advertising to our consumers – which at times is little better than a swamp in terms of its transparency. READ MORE