The world’s largest social network has just rolled out a new feature of its facial recognition technology that will notify users when someone has uploaded a photo of them even if they haven’t been tagged in it on Facebook.  The new feature sprang into action Tuesday. Facebook says it will “help people better manage their identity” on the platform “using face recognition.” Though not all of the network’s over 2 billion users will be able to avail of the new feature as those in the European Union and Canada are

excluded due to privacy laws which prohibit Facebook’s use of facial recognition. Under EU law, personal data can only be gathered legally under strict conditions, for a legitimate purpose. Furthermore, “persons or organizations which collect and manage your personal information must protect it from misuse and must respect certain rights of the data owners which are guaranteed by EU law.” Once Facebook identifies an image it thinks your face is in, it will send a notification to a new Photo Review feature, much like the Timeline Review feature when someone tags you in a post. READ MORE