The Hallmark Channel is a throwback to an age when Hollywood produced family-friendly films and love stories that did not involve leather and whips. The network has earned millions of loyal fans for broadcasting movies that promote the virtues of faith and family — stories that tug at your heartstrings. “We are a place you can go and feel good,” Bill Abbott, the chief executive of Crown Media, told the Washington Post.
“We intentionally branded ourselves as the happy place. Abbott said. “Hallmark’s tagline is ‘the heart of TV.’” And viewership has skyrocketed since President Trump promised to make America great again – making Hallmark one of the most-watched cable television networks in the nation. For the sake of full disclosure, I’m a fan of “When Calls The Heart,” produced by my good friend, Brian Bird. It’s a great place to escape from the unhinged rantings of Rachel Maddow and Don Lemon. READ MORE