Male make-up counters could become a reality within five years, the UK boss of L’Oreal has said, as it is no longer a taboo for the “selfie generation”. In an interview with the Daily Telegraph, Vismay Sharma, the cosmetics giant’s UK managing director, said that demand for makeup among men was growing fast.  Speaking about the industry as a whole, he said male-targeted counters in department stores and drug stores could be a reality in “five to seven years”.According to

Mr Sharma taboos are changing and makeup is becoming more accepted for men among what he describes as the “selfie generation”. He said: “Today you have a very small proportion of men who want to use makeup products but that proportion is growing and it will continue to grow. I think its just awareness – two things are happening, men know they can use makeup, and they know what it does when you use it. READ MORE