Google is making changes to its search algorithm to promote more authoritative content and demote “low quality” content such as Holocaust denials. The Internet giant is responding to growing pressure to make sure the top answers it provides to people’s search queries are accurate and do not contribute to the spread of misinformation, conspiracy

theories, hoaxes and offensive content on the Web. People searching Google will be able to more easily flag search results that are “unexpected, inaccurate or offensive,” says Ben Gomes, vice president of engineering for Google Search. And search quality raters have received new guidance on how to spot and report this content, too. A fraction, about 0.25%, of searches returns offensive or misleading content, according to Google. READ MORE