It appears that CoverGirl blew the lid off the next wave of cultural shock to America! It all began when they Introduced Its First-Ever Cover Boy. James Charles Dickinson a 17-year-old YouTube sensation, known simply as James Charles on social media, boasts more than 70,000 subscribers became the first-ever male cover model for the popular magazine. And now the New York Times has written a piece introducing the growing trend of this new fad that is coming to America!

Excerpt From New York Times:
My favorite person on Instagram these days is a guy who matches his makeup to his snacks. His name is Tim Owens, but online he goes by Skelotim, and he is a bald, perma-stubbled man who knows his way around a contour kit. Last week, he posted a video of himself applying dark purple eye shadow, sky-blue eyeliner, fluttery fake lashes and a bold grape lipstick. Then, after shooting the camera a succession of saucy glances, he raised a packaged Smucker’s Uncrustables peanut-butter-and-grape-jelly sandwich, revealing his culinary inspiration for the day’s look. He does this every week. He calls it “Fat Bitch Friday.”

Watching Skelotim at work is mesmerizing. He slickly sets his makeup routine to pounding pop music, transforming from a regular dude into a sparkling vision of the fabulously strange. It’s just like Cinderella twirling around and around until she finds herself wearing a poufy blue ball gown, except Skelotim is changing into a Flamin’ Hot Cheeto. In the age of the selfie, what more appropriate canvas is there for an internet artist than his own face? FULL REPORT