Male makeup gurus are having a moment, and James Charles Dickinson is adding another. The 17-year-old YouTube sensation, known simply as James Charles on social media, boasts more than 70,000 subscribers, which comparatively isn’t as much as some other major male beauty YouTubers, like Manny Gutierrez (Manny Mua) and Patrick Starrr (both nearing 2 million each). Still, it’s more than enough for CoverGirl,

which announced Charles as its latest ambassador — and the first young man to receive such an honor. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been filming a TV commercial for the brand over the weekend. READ MORE