Skittles, the candy that’s mass marketed based in large part on its bright colors – with current tag lines of “experience the rainbow” and “taste the rainbow” – has gone temporarily colorless, saying in a series of public messages that “gay” pride, in all its rainbow glory, deserves to take front and center for a while. The company went black-and-white for London’s recent “gay”-pride parade, in order to show solidarity for the LGBT movement.

First We Feast reported the campaign, noting how President Obama’s declaration of June as LGBT Pride Month pushed the rainbow even deeper into public presence but that Skittles then took it in an entirely new direction. Specifically, Skittles stripped all colors off its packaging and candy. READ MORE