The toothpaste manufacturer Colgate-Palmolive has joined the push to promote “gay pride” in the month of June by releasing an advertisement featuring two homosexual men. The commercial, which generated over 21,000 likes on social media, features two men who are moving into an apartment together. As they stand next to the moving truck looking at the outside of their apartment, one of the men lays his head on the other man’s chest, who strokes his hair.

The men then proceed to carry a sofa up the stairs, at which point they are met by a middle-aged man and a young boy. The two parties stare at each other for a brief moment, not knowing what to think, but the middle-aged man and boy accept the men and gesture to each other to help them carry the sofa. READ MORE