There is no escaping Facebook’s advertising reach. The social network has announced that it will now be foisting ads on to every single person who uses third-party sites that are signed up to its advertising scheme, regardless of whether the user has a Facebook account or not. Until now, Facebook showed ads only to its members when people landed on third-party sites that were signed up to its Audience Network ad system.

That meant that it only ever bothered tracking what Facebook users did, in order to learn about them and better target advertising.Now, though, reports the Wall Street Journal, it will use the same techniques—largely plug-in and cookies, but also Like buttons too— in order to track what everyone does when visiting those web pages. Andrew Bosworth, vice president of Facebook’s ads and business platform, explained to the Journal: READ MORE