Executives of several major U.S. corporations urged Mississippi on Wednesday to repeal a new state law that allows businesses to deny wedding services to same-sex couples on religious grounds. The measure, which also permits employers to cite principles of faith in setting workplace policies on dress code, grooming and bathroom access, was signed into law on Tuesday by Republican Governor Phil Bryant.

Bryant hailed the statute, the latest in a series of state laws opposed by lesbian, gay, bisexual and transgender (LGBT) activists, as designed to “protect sincerely held religious beliefs and moral convictions … from discriminatory action by state government.” But top executives from General Electric Co, PepsiCo Inc, Dow Chemical Co and five other major U.S. corporations, in an open letter, condemned the law as discriminatory. The letter was addressed to Bryant and the speaker of the Republican-controlled Mississippi House of Representatives. FULL REPORT