When listing all the ways humanity is going to ruin the future, one that doesn’t often come up is the sun being blocked out by a horde of drone advertising blimps. But that hasn’t stopped one Swiss firm from working hard to make it a reality. Skye Aero is a project to build 10-foot helium-filled balloons, with small propellers attached to give better control than your average blimp.

The benefits are a much bigger aircraft—useful when you want to advertise to people—and one that won’t crash the second it loses power, or bumps into anyone. It’s not a totally new design—British band Muse have been using a fleet of similar drones on their most recent tour—but Swiss firm Aerotain’s design stands out, due to its soul-sucking practicality. The company thinks Aerotain will be a perfect, audience-engaging advertising platform, which is probably true, but a little too consumerist to get excited about. READ MORE