Heading into the weekend, Twitter’s stock closed below $20 a share for the first time in its history. The bad news continued on Monday. Of course, it’s remotely possible that not every penny of the $243 million value drop was a direct result of Twitter’s inexplicable decision to attack beloved Breitbart Tech editor Milo Yiannopoulos (aka @Nero).

A few dollars of the lost value might be attributable to launching a string of new features and changes that failed to catch on with users, including Twitter CEO Jack Dorsey’s leaden trial balloon about abandoning the signature feature of the platform, its 140-character message size limit.

Twitter has been bleeding users to other platforms for years, and probably isn’t going to win them back by transforming itself into a pale imitation of the platforms they departed for. FULL REPORT